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Become
a Sponsor of LiNE Zine: A Capital Idea
Our
2001 spring issue on Human Capital is an exciting milestone for
LiNE Zine: #4 for our quarterly and a year since we crafted this
publication! It’s been an exciting and fast launch for a web-based
specialty publication, and we’re proud of all we have achieved.
Your readership, the growing audience coming to visit us, and the
ongoing enthusiasm of talented writers, commentators and thinkers
to become part of our pages continue to confirm to us here at LiNE
Zine that we’re on to something that’s delivering real value.
That value can be
shared with, and leveraged for, enterprising organizations who become
LiNE Zine sponsors. If you’re looking to invest some marketing or
publicity dollars that will distinguish you from the crowd, why
not consider us? Here’s why:
1.
A cost-effective, broad, and high quality
readership audience.
Since our launch last year, we’ve had over 120,000 visitors to www.linezine.com,
and the rate is increasing steadily. It’s a thoughtful, reading
audience, and it’s also global—our visitors come from as far away
as China, Chile, South Africa, Papua New Guinea, and many points
in-between, overall now representing over 70 countries. Our audience
spans many complimentary disciplines, not only training and development
people, but also human resources, knowledge and planning strategists,
senior managers, and marketing executives. As these markets increasingly
converge, we’re pacing the revolution of cross-boundary thinking!
We’re targeting all the decision-makers in today’s complex world
of purchasing knowledge-related products and services.
Many of our readers register as commercial subscribers, and invite
our sponsors specifically to forward them information and material
about their products and services. This mailing list is an invaluable
source of direct contact to qualified and interested prospects for
your business opportunities. In composition, it consists of roughly
70% who describe themselves as executive managers, 20% who are practitioners,
and 10% who are key influencers from the ranks of journalists, analysts,
and academia.
2.
Smarter, classier, and hipper than the usual
alternatives.
Compared to other media
you might consider, we’re very good value. If you are a provider
of elearning or other training/organization/development services,
our annual sponsorship of $75K is up to 54% less than rates of similar
publications, and provides the opportunity for rapid click-through
to your company or product website. To reach interested subscribers
with other suppliers, you might have to pay a hefty fee per name
for access to a qualified mailing list. LiNE Zine sponsors get access
to our qualified lead list at no extra charge—and our list is growing
over 18% per issue.
Companies spend millions
of dollars every year to put their name on canvas tote bags or the
podium of some speaker at a learning conference. These co-identifications
are fleeting, often ignored, and can cost as much as an entire year
of your logo on the home page of LiNE Zine. We have the highest
commitment to visual and editorial quality, and we cater to an audience
that thinks, reflects, and pays attention to everything written
on our pages.
Why
get lost in the ephemeral clutter left behind in the hotel, when
your company can welcome thousands of thoughtful visitors to our
website, day after day in this New Economy?
3.
Association with leading-edge, “break the
mold” thinking and authors.
We
publish interviews, articles, and ideas of the out-front thinkers
and the names people in our space—and your customers—already know
or need to know. Ester Dyson of Release 1.0; Alan Webber of
Fast Company; Etienne Wenger, and John Seeley Brown, founding fathers
of communities of practice; best-selling authors Douglas K. Smith,
Michael Schrage, Verna Allee, Jessica Lipnack, and Howard Rheingold;
Gary Becker, Nobel Prize winner in Economics; and world-renowned
designer Roger Black of Circle.com. Leading academic business thinkers
such as Chris Bartlett, Bob Sutton, Sumantra Ghoshal, David Finegold,
and Thomas O. Davenport. We also publish a host of voices that will
be tomorrow's out-front idea generators including Jeffrey Huang,
Judee Humburg, Verne Harnesh, Jay Cross, Kavita Bali, David Grebow,
and Wendy Coles.
This is very good
company for your brand, and we invite you to become part of an exclusive
club of cutting-edge thinking about learning in the New Economy.
It’s all too easy to be boring and yesterday; LiNE Zine is your
ticket to the rocket of new ideas with substance and staying power.
4.
Opportunity to partner with us for your important
themes and topics, both inside and beyond the Zine.
LiNE Zine is editorially product and company-neutral: we don’t feature
case studies, “advertorials,” or new product announcements. But
we know that the new space of learning, human capital management,
and organizational learning is being defined and framed by the innovations
of thousands of exciting companies like yours. New ideas, perspectives,
and interpretations of markets and strategies can come from anywhere—and
we are eager to publish thinking and points of view that support
any particular worldview of interest to our readership.
Sponsorship
can provide a special opportunity and platform to explore issues
and themes of interest to your company, within the context of LiNE
Zine’s vision. We would be happy to work with you on strategic editorial
projects. In addition to featuring topics you find vital to your
success, we can also partner with you in your company’s learning
events, providing consultation, and new concept development related
to learning, development, and knowledge strategies.
5.
Get on the escalator while we’re still young…and
inexpensive!
On
a per impression or per subscriber basis, LiNE Zine is cost-effective
versus other alternatives, and a modest investment of marketing
or public relations dollars in today’s competitive economy. But
you’re not only buying today’s audience and ideas, you’re also buying
a “call” on tomorrow’s upside. Our rate of growth continues to accelerate—we’ve
averaged over 60% per issue—and we have every reason to believe
we’re just at the beginning of an even bigger curve!
So how do I become
a sponsor?
Check out details
at www.linezine.com/sponsorship.html
or contact me,
Marcia Conner,
or Beth Garlington Scofield.
We would be delighted to discuss the opportunities that sponsorship
can provide. Let us help you reach the human capital you desire,
and put your company at the front of the learning revolution!
Brook Manville
Publisher, LiNE Zine
Spring 2001
BMPLS01040901GR
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